Whistles SS13 Preview at LFW

This afternoon I am unfortunately going to lose all facade at ‘cool’ (not sure I ever did that all that well anyway,) that my LFW coverage may have reflected upon me and go a little bit fan-girl on you all. I’m going to give you all a sneak peek inside my trip to The Savoy to preview the Whistles SS13 collection.

Those of you who read Florence Finds will know that I am a huge Whistles fan. I buy consistently from their collections each season, throughout the season and have been doing since round about the time that Jane Sheperdson, Whistles CEO took over and turned the brand around in 2008. Many a time you guys ask where something I’m wearing is from and rather embarrassingly, the answer is often the same, Whistles.

Whistles Jane Sheperdson wearing a leather sweatshirt from the SS13 collection

I suppose now would be a good time to explain why I’m so passionate about the brand then? I love fashion and I like to work the trends but I have a life to live. I’m a GP and part of that involves dressing smartly, professionally but not appearing intimidating to the patients that visit me from all walks of life, with all manner of problems. For work, in Whistles I feel quietly put-together, comfortable that I am not selling out on my own style, but also not frightening any old ladies! The cut fits me perfectly, right through from the dresses to the trousers and the quality is remarkable. I’ve never had a Whistles item lose its shape, fray, had embellishments fall off or the garment feel flimsy. And when it comes to out of work, the pieces are equally at home amongst the in-laws on a family day as out with the girls to be cooed over and stroked as they should be.

So, given my obcession with the brand, you can imagine how excited I was to preview the SS13 collection. And if I told you that (removing all fan girl behaviour and looking objectively on,) it was in my humble opinion the best collection yet would you be intrigued?

There were 5 rails of clothing hung in the showroom of the Whistles suite at The Savoy and I immediately made a bee-line for a rail that seemed like Florence Finds in clothing form, with neon piped edging, a water-colour neon brights print on a fine broderie anglaise and a coral lace formed the bulk of the pieces, contrasted with tougher leather including a pair of leather dungarees.

As an aside, leather featured heavily throughout Fashion Week, if you have ever doubted the longevity of a leather purchase, now is the time to fill your wardrobe – you’ll be wearing it all season!

As I made my way around the rails, each collection of designs had 2 or three items that I wanted, no, needed in my wardrobe. Joking aside, that elusive perfect lace skirt? I’ll take the electric blue thank you. An updated Geometric print? The navy on white lattice felt modern and fresh.

Your summer events wardrobe? Of course Whistles has the usual selection of signature dress shapes, but I was sold on this tangerine maxi with layered top detail. And a statement piece that works with everything? You couldn’t go wrong with a laser cut white leather shell top. (Also seen in dress form on Virgina here, below right.)

Whistles have also extended their bags collection and have a new range including up to the minute pouches, flat clutches, shoulder bags and bigger satchel style bags perfect for work or play. All the bags are named after famous roads.

And did you know Whistles now do shoes? A Capsule collection for AW12 is available now featuring basic items every shoe wardrobe needs with the classic Whistles twist of on-trend style that has many a wardrobe mile in it. Look for the classic stilleto and the block heel boots, both making their way towards my wardrobe this season I feel. Whistles will launch the full shoe collection in SS13.

So what do you think readers? Are you in-lust already? I’m thinking that we could just skip Autumn/Winter and just start wearing Whistles SS13 already?


*Thank you to Virginia, Chinazo and Kyley for arranging my invitation and showing me around the collections, and to Jane for allowing me to take her picture.

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