Laura Ashley SS12 Preview

Last week saw Florence Finds taking a trip to London to pop into the Laura Ashley press day for Spring/Summer 2012. As a massive Laura Ashley fan, I was beyond excited to go and see what they had in store for us next year.

And I was not disappointed!

Clap your eyes on the glamour of my personal favourite… the Twilight Tones collection.

Navy has been so overlooked in interiors of late and I’m seriously obsessing over the patterns, the luxe look of the fabrics, mirrored accents for added glamour and the slick of silver to bring it all together.

Although the bedroom room sets were gorgeous, I was particularly taken with this trend as a living room idea. It’s cosy for winter and fresh for summer, what more could you ask for?

My other favourite (as it’s my blog I’m allowing myself two!) was the Manor Born collection and specifically this stunning archive bird print with an updated colour pallete for 2012.

I want, need that chair!

For me, Laura Ashley has really stepped up to the mark in recent years, always keeping in tune with interior fashions, yet making them really desirable for the average home. Let’s face it, you might want to stay on trend, but you also want something that will work for a number of years, not look tired or even worse, like a huge (expensive) mistake, in a couple of summer’s time.

Off The Wall epitomises the trend for retro style but with a modern twist and if you love brights I don’t think you’ll find this one going out of fashion for a long time to come.

The other thing I love about these prints is that they’re equally at home in the summer when they look fresh and bright, or winter when they lend warm colour to the darker months.

Or if brights aren’t really your thing, the Glasshouse collection still has that retro look – although, less pop art/sixties, more mid-century modern (a Florence Finds favourite) and the lines of the Marsden range (coffee table in the foreground below and desk behind) could easily be mistaken for a design classic.

I was also really impressed with the interior design service Laura Ashley offer. I think there are so many people who find a redecoration or renovation project a really daunting prospect and if you’re forking out a pile of cash, who wouldn’t? At only £150 for 2 rooms or £200 for a whole house, the cost isn’t prohibitive and the designers have got some really creative ideas. I don’t mind saying that I had noted the service before but thought, well, if you’re just looking to recreate the looks seen in the stores of catalogue, why would you need a designer? But if you want to integrate it with your own purchases, or perhaps love Laura Ashley but don’t want your home to look like everyone else’s, check out the way they’ve approached the upholstery on these chairs…

Of course, the Laura Ashley you all know and love is still there too, chic boudoir glamour, country style comforts and accents. I loved the lilac and mauve tones they’ve been bringing in for a couple of seasons which work beautifully with greens and look fresh in glamorous or rustic schemes.

There’s also still a strong sense of heritage to the brand with designs like this cushion (above) using an archive floral print set in up to date ways against the hessian backdrop.

So lovely readers, are you excited to see Laura Ashley‘s new offerings? Seen anything here that you can’t wait to use in your home? All the looks shown here will be filtering through to stores from January 2012 and I’ll keep you posted on my favourites as they arrive. I know I’ll be using them in my renovations 🙂


PS Have you seen the new Laura Ashley blog?

Related Posts Plugin for WordPress, Blogger...