I make it my mission on Florence Finds to share with you any particulary great thing that I may have found and whilst John Frieda Luxurious Volume Thickening Blow Dry Lotion is not new, it is certainly noteworthy in my book.
I first stumbled across it recently on Liberty London Girl where Sasha Wilkins (LLG herself) had extolled its virtues (after her Diesel fashion shoot) in assisting with the perfect bouncy New York style blow dry she loves. I’m afraid we both may be a little behind the times however as when I mentioned it to my Mum she said that she and my sister had tried it a couple of years ago! So do accept my apologies if I’m preaching to the converted.
After my recent hair cut, I realised that when you have a chin length bob, it needs a bit of va-va-voom to stop the helmet hair look, particularly as the day goes on. I have plenty of hair but it is fine and although it blow dries straight easily enough, it does like to lie down on my head. Volumising product is a must.
So I headed down to Boots and picked up a trial size bottle – I love to trial things if possible and this was only £1.99 if you want to do the same, compared with £5.99 for the full size.
Bottom line, I’m really impressed. The spray has a heat protector built in and despite spraying all over (you’re supposed to concentrate at the roots) didn’t make my hair lank or worse sticky, at all.
I’ve been using it for almost a week now and as I write this I’m even more convinced of its powers – I forgot to apply it today and noticed as soon as I got into the car that my hair was getting flat. In a lightbulb moment I remembered why. I think when you miss something after not using it, that’s the real proof of the pudding, so I feel confident recommending it to you all
As you can see, I took some iPhone pictures the first time I used it to demonstrate the bounce (please excuse the makeup-less and pyjama-clad me) and I’ve also taken a picture of the day I forgot to use it. Flat as a pancake.
Let me know if you’re going to or indeed have already tried it.
Big bouncy Love,
PS Come back this afternoon for a Real Room make over sent in by Anna